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About Me

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adventurer

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Growing up,  I liked watching cargo ships go in and out the harbor, passing the small beacon. No matter how independent I was, or how much freedom I wanted,  I always felt the presence of a guiding light. 

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from scratch

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I started out in a tent in El Capitano Beach near Santa Barbara, CA, as a new immigrant with no tangible assets but a 4X5 camera and 1986 Cadillac Seville that was gifted to me by a friend.

 

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night shifter

 

It was not easy, and took years of nightshift work. I am an expert on social isolation and professional integration, which is priceless when I speak to clients that are feeling overwhelmed by mainstream culture. 

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creativity as communication

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My life was eventful and forced me to grow wider, not taller. Instead of specializing, I got trained in photography, journalism, script writing, film directing, marketing, conflict resolution, psychology. 

 

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editor first, artist second

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I like to introduce outside-the-box solutions, organize and decode the most puzzling ideas. 

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left corporate world

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After a corporate career, I branched off to be an independent editor consultant handling the VIP clients' PR content for media coverage. 

 

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like a movie

 

I saw a lot of  projects created. Each day, a new assignment, a new client. I was often being flown to different cities and worked from airports, trains, boats (and even a submarine once). The Pandemic changed my life, and now I am using it as an excuse to help others organize their work processes.

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inspired

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Not only I work with the best photographers, but I was able to see the most influential people in person: Stephen Hawking, Brene Brown, Mark Zuckerberg, Martha Stewart, Lady Gaga and many others, which allowed me to gain a perspective on what it takes to be an inspiring leader. My mission is to help creatives obtain the necessary confidence and direction.

 

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to share

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My media work taught me to separate myself from the noise. There is a concept in Buddhism called Wabi. The beauty in imperfection, the harmony in the now, openness to honesty and truth. I am not going to promise that you will write your book in 30 days, build a class in one day, and get a 6-figure salary tomorrow. There will be no fake promises or little white lies. 

 

But I will do everything in my power for you to be ready -  to work on that book, build a class, start a creative business and, if opportunity presents itself, take that job with 6 figures. Is coaching necessary? It is not. But it is enriching, inspiring, and disciplining process. Through creativity we transform and grow. Through creativity we become more enjoyable people.

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  "Whatever difficulties you face,

there is something that you can do well and thrive in it"

Stephen Hawking

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